AMC Movie Feature Drinks
AMC's Movie Feature Drink program sets the company apart from other theatres in that we work closely with the studios and alcohol partners to create customized adult beverages and marketing specifically for individual titles. My part in this cycle starts at concept, goes through presenting to stakeholders, art direction, and finally delivering digital and print assets.
Services
Graphic Design,
Web Design, Print Design
Clients
WB Studios, Coca-Cola, more...
Year
2020-2023
Movie Feature Drinks
Print and Digital Design
Web & Digital
From concept to the final studio approved piece, I guide my designs from sketches to their final platform. Whether that is in the theater on digital menu boards or large format print pieces, on the AMC website, or all social media channels.
Big Movies. Big Drinks!
Like the movies themselves, the adult beverages served at MacGuffins Bar at AMC Theatres get high attention to detail from the recipe to the photo shoot to the final product received by the customer. My responsibility is directing the artwork to reflect the look and feel of the film while presenting mouth watering images displayed all on channels -- digital and print.
Anti-Heroes and Ghouls
Kicking back in front of the big screen with a drink and a popcorn is always a nice treat after a long week. Deadpool & Wolverine was obviously the hit of the year, and I was the creative lead on that project for AMC. Ghostbusters: Frozen Empire is a deep dive into nostalgia with a great new story...and a new drink to go with it!
